Good News! Sorta...

created by Ideogram AI

When I was in New York in January, I noticed that Macy's not only had a Guerlain counter, but a Guerlain counter that offered their super pricey L'Art & la Matière collection. As I wandered, I noticed other high-end brands like Byredo, Acqua di Parma, and Balmain. I was impressed.

Then I spoke to the sales associates.

At the Guerlain counter, I asked if they had any Eau de Coton, from the Les Matières Confidentielles line. The SA looked confused. Scanned the bottles on display. Opened a few drawers and had me look inside them. "Do you see it?" She pointed to a couple bottle of Les Colognes that were tucked away. "Are these it?"

No. They weren't it.

At the Acqua di Parma counter, I was excited to finally try Buongiorno, a bright herbal-citrus scent. The SA was excited to have a customer, so he kept offering to spray different scents on blotters for me. (Note to SAs everywhere--most of us are perfectly capable of doing that ourselves.) Unfortunately, I had no idea what he was spraying, because he butchered the pronunciation of every single one of them.

Annoyed, I drifted off and spotted Balmain. I had already sniffed their scents at Bergdorf Goodman last summer, but thought I'd give them another go. 

I asked the SA if Balmain was part of the store's expansion of high-end brands, or if they had brought them in because Balmain Beauty was part of the Estee Lauder empire. He didn't know that Balmain Beauty was an EL company and waved that off as "some new gossip going around." (The collaboration between the two companies started in 2022.) He also didn't know that Ivoire had originally been launched in 1979. Sadly, the Ivoire launched in 2024 in no way resembles the original. The same is true of Vent Vert, which now opens with an almost rotten-smelling vegetal note, which may just be how my nose interprets the chemical Calypsone. (Which, according to Frangrantica, "smells ozonic, like sea breeze, with fruity watermelon nuances." Sounds like Calone to me, and we all know how much I like that one. [puking emoji])

I walked out of Macy’s irritated, not dazzled. Yes, it’s impressive that they’re carrying luxury fragrance now, at least at the New York flagship, but it’s hard to take the effort seriously when no one behind the counter seems to know what they’re selling.

High-end perfume isn’t just a price tag and a glossy display. If Macy’s wants to play in the luxury space, they need to do more than stock expensive bottles and hope for the best. Train your sales associates. Teach them the names, the lines, the legacies. Otherwise, this isn’t a luxury experience. It’s just a very expensive scavenger hunt, staffed by people who don’t know what they’re looking for either.

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Posted by theminx on Minxstinks
Note: this post is my opinion. I am not affiliated with the companies mentioned in this post or any other companies.