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Why I Test Perfume the Way I Do
I overheard a conversation recently that made me a little sad. The speakers were all knowledgeable, talented writers and content creators who, when testing a perfume for the first time, admitted that their first thought is usually, “How can I use this in my content?” before even considering whether they personally like the fragrance. One even said they rarely think, “Do I like it? Would I wear it?” The tone implied these questions were trite, or worse, slightly problematic.
Call me shallow, but when I test a new fragrance, “Do I like it?” is the first and most important thought in my head. Unless I’ve chosen to write about a perfume, which, 99% of the time, I already own, I don’t overthink it. I don’t analyze it, study the backstory, or marvel at how gorgeous the bottle would look on my bureau. I focus on the juice itself.
Buckets of Fragrance
Sure, I ask a few follow-up questions: What do I like about it? What don’t I like? Maybe I’ll think: If I don’t like it now, could I like it in the future? (Summer is rough on sweet gourmands. Sometimes they literally make me gag. But in December? Magic.) Then the fragrance lands in one of three buckets:
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Like
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Could Like
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Hate, Get This Far Away From Me
Life’s Too Short
I’m turning 60 this year and have been seriously collecting fragrances for over 20 years. Life is too short to waste on challenging myself to like something just because it’s “classic” or trendy. I’m in this hobby for me.
And in my opinion, the only people who might reasonably challenge themselves are those who make or sell perfume for a living: perfumers and fragrance professionals. They benefit directly from the fragrances. Writers, bloggers, enthusiasts? Not so much.
The Humorous Side of Flowery Descriptions
Even when I do write about a fragrance, I rarely dive into its historical significance or the perfumer’s biography. That doesn't affect how I feel about a scent.
And I don’t indulge in flowery, over-the-top imagery like, “This fragrance smells like a young English woman in white lace, resting languorously in a hammock on vacation in Majorca.”
For someone like me who has never worn lace, never relaxed in a hammock, never been to a beach outside Ocean City, Maryland, that description means… what exactly? (Sweat and dead fish? Close enough.)
A Personal Hobby
Fragrance collecting and wearing is a personal hobby. It’s delightful if others like the same scents, fine if they don’t. But ultimately, I could not care less about other people’s opinions on what I wear.
What does matter is this: if someone is making a list of “Best Fragrances That Smell Like European Beaches,” shouldn’t they at least briefly consider whether they like the scent themselves? Otherwise, how is it “the best”? (We all know that’s just a way to project authority in a completely subjective space. Huge dislike.)
Smell First, Think Later
So yes, call me shallow. But in the world of fragrance, I smell first, think later. And I like it that way.
Because fragrance collecting is about what you love, not what everyone else tells you to.